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Mindless eating is a major factor hampering weight loss.

The internet is saturated with weight loss tips, tricks, and success stories. But often, fad diets and food trends lack the longevity and permanence required when undertaking a diet and lifestyle overhaul.

Noom expounds that there is more to weight loss than the familiar liturgy of ‘eat less and move more.’

Designed and overseen by a panel of proficient doctors, psychologists, nutritionists, and personal trainers, the Noom App aims to identify and modify any ingrained thought patterns, triggers, and habits.

Noom proudly testifies that they have helped over 45 million people revamp their approach to food, with the average person losing 18 pounds in 16 weeks. More importantly, due to their custom plans for altering individual approach to dieting, 78% of users keep the weight off for 12 months or more. Powered by the concept that awareness is the key to change, Noom uses the psychology behind thought processes and habitual inclinations to help you challenge your views, overcome negative tendencies and build the strength and resilience you need to take your new mindset out into the real world.

The App offers a lot in terms of information and interactive content, including customized meal and workout plans, a comprehensive database of over 500,000 foods and barcodes, the tools to track your exercise, steps, blood pressure, and sugar levels, options for short and long term goals depending on your requirements and personalized feedback from your very own Noom coach. So, whether you’re prone to comfort eating, mindless grazing, or treating your sweet tooth, Noom uses a mix of smart technology and guided individualized coaching methods to help you address your weaknesses and uncover healthier and long-lasting food choices. With over 10,000,000 installs, the Noom App is free to download and offers in-app purchases ranging from $0.99 to $199.00 per item.


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